ALIGN embraces minimalist real beauty — no filters, no overdone glam, no elaborate skincare routine that ends up sitting unused on the counter. Our product philosophy is to offer really good products for really good people.

You don’t need 11 steps in your routine to look and feel your best. Each product added to the ALIGN portfolio must provide an incredible product experience with clean and safe ingredients. The most effective products are the ones you use everyday. Skincare can be simple.

Our products are formulated for real people, real bodies and real skin.

We believe that great personal care products are for everyone. Our products and packaging are designed to be inclusive and affirming to all genders and identities. Anyone can find the sign and scent they ALIGN with and use it from head to toe.

We believe in using the best ingredients from around the globe to create amazing bath, body and beauty products. Aside from our cutting edge beauty tech category that is manufactured overseas, our bath, body and beauty products are manufactured in the U.S.A. and meet EU beauty compliance guidelines.